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This web site ramonzapatadivers.com has the following in the web page, "Dive Shop with history since 1950." Our analyzers noticed that the webpage also stated " Safety and an unforgettably enjoyable adventure are the utmost concerns with RZ Divers." The Website also said " The company offers the latest in modern and high quality diving equipment. Some of the best and most experienced divers in the world. RZ Divers is a family operation that carries on the traditions of its patriarch Ramon Zapata Sr. , the pioneer of scuba diving in Cozumel and the first divemaster on the island. We are committed to excellence, t." The website's header had cozumel fishing as the most important optimized keyword. It is followed by cozumel fishing charter, cozumel fishing charters, and cozumel spear fishing which isn't as highly ranked as cozumel fishing. The next words ramonzapatadivers.com used was cozumel fly fishing. cozumel sportfishing was included but will not be understood by search engines.